Introduction
Amazon isn’t the only marketplace worth selling on. Walmart Marketplace offers a huge customer base with less competition. If you’re looking to diversify your e-commerce business, Walmart is a great opportunity.
Why Sell on Walmart Marketplace?
- Lower Competition – Fewer sellers compared to Amazon.
- No Monthly Seller Fees – Only pay when you make a sale.
- Massive Customer Base – Millions of Walmart shoppers trust the brand.
o Tip: Walmart heavily favors fast shipping and competitive pricing.
How to Get Approved on Walmart Marketplace
Walmart is selective about who they allow to sell. You need:
A registered business (not just an individual seller).
Competitive pricing and fast shipping.
A history of good customer service.
Optimizing Your Walmart Listings
- Use SEO-friendly product titles and descriptions.
- Offer competitive pricing and fast shipping options.
- Use high-quality product images (Walmart favors clear, professional images).
Advertising on Walmart Marketplace
Walmart offers sponsored product ads to help sellers boost visibility.
- Sponsored Products – Similar to Amazon PPC ads.
- Buy Box Ads – Increase visibility when competing with other sellers.
Pro Tip: Start with a small ad budget, then scale based on performance.
Final Thoughts
Walmart Marketplace is an underutilized platform with huge potential. If you want to expand beyond Amazon and Etsy, Walmart is a great way to increase your brand reach and drive more sales.
